Privacy Policy

This Privacy Policy describes how Fortrell (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal data when you visit, use, or make a purchase at fortrell.com or otherwise communicate with us about the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether as a customer, website visitor, or another individual whose information we have collected under this Privacy Policy. Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data

To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use depends on your interactions with us. In addition to the specific uses detailed below, we may use the information we collect about you to communicate with you, deliver or improve the Services, comply with applicable legal obligations, enforce our terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The type of personal data we obtain depends on your interactions with our Site and your use of our Services. When we use the term “personal data,” we mean data that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information You Provide Directly To Us

Information you provide directly through our Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other security-related information.
• Customer support information, including messages you send to us via the Services.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but this may prevent you from using certain features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) for this purpose. Usage Data may include information about how you visit and use our Site and your account, including device information, browser details, network connection information, your IP address, and other details about your interaction with the Services.

Information We Obtain From Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies supporting our Site and Services.
• Our payment processors, which collect payment details (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your orders, and provide requested products or services.

Any information we obtain from third parties is treated in accordance with this Privacy Policy. See the section Third-Party Websites and Links below for more information.

How We Use Your Personal Data

Providing Products And Services

We use your personal data to provide you with the Services under our contract, including:

• Processing your payments
• Fulfilling your orders
• Sending notifications regarding your account, purchases, returns, or exchanges
• Creating and maintaining your account
• Facilitating digital delivery, refunds, and account support

Security And Fraud Prevention

We use your personal data to detect, investigate, or act on potential fraudulent, illegal, or malicious activities. If you register an account, you are responsible for keeping your login details secure. If you believe your account has been compromised, contact us immediately. If you are a resident of the EEA, our legal basis for this data processing is our legitimate interest in keeping our Site secure under Article 6(1)(f) of the GDPR.

Communication And Service Improvement

We use your personal data to provide customer support and improve our Services. This falls under our legitimate interest to communicate effectively with you and maintain our business relationship under Article 6(1)(f) of the GDPR.

Cookies

Like many other websites, we use cookies on our Site. You can manage or disable cookies in your browser settings. However, blocking cookies may affect your experience and some features may not function properly.

How We Disclose Your Personal Data

We may disclose your personal data to third parties in the following situations:

• To service providers who assist with IT management, payment processing, analytics, customer support, and order fulfillment
• To affiliates within our business group
• In connection with business transactions, such as mergers, acquisitions, or legal obligations

We do not sell your personal information, and we do not share it with third parties for cross-context behavioral advertising.

Service Providers We Use

We use the following service providers to operate our site:

• Vercel — hosting and content delivery
• Convex — database and backend services
• Payment processor — to be named upon integration

These providers process data only as necessary to deliver our services and are bound by their own privacy policies.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites, and we encourage you to read their privacy policies before sharing any data.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from children. If you believe we have collected a child’s data, please contact us to request its deletion.

Data Security and Retention

We implement security measures to protect your data, but no system is 100% secure. We retain your personal data as needed to provide Services, comply with legal obligations, and resolve disputes — typically no longer than 3 years following your last transaction.

Your Rights

Depending on where you live, you may have the following rights regarding your personal data:

• Right to Access: Request access to your personal data
• Right to Deletion: Request that we delete your personal data
• Right to Correction: Request corrections to inaccurate personal data
• Right to Data Portability: Request a copy of your data
• Right to Restrict Processing: Ask us to stop processing certain data
• Right to Withdraw Consent: Withdraw consent where applicable
• Right to Appeal: Challenge our decision if we deny a request
• Right to Manage Communication Preferences: Unsubscribe from marketing emails

To exercise any of these rights, contact us using the details below.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, to request deletion of your data, to request correction, and to opt out of the sale of personal information. We do not sell your personal information. To exercise your rights, contact us at support@fortrell.com.

Complaints

If you have concerns about how we process your data, contact us. If you are unsatisfied with our response, you may have the right to file a complaint with your local data protection authority.

International Users

We may transfer your personal data outside your country of residence. When we transfer data outside Europe, we use recognized legal transfer mechanisms such as EU Standard Contractual Clauses.

Contact Us

To exercise your rights or ask questions about this Privacy Policy, contact Fortrell (VIS CURA EL), 30 N Gould St Ste R, Sheridan, WY 82801 — by email at support@fortrell.com or by phone at +1 (307) 213-7101.